Week 1 - Monday

We got our brief and chose our partners. I'm with Sam (kohasamandkezia.tumblr.com) and we're doing the beach clean up day.

We did a Simpsons character study and made quick poster concepts marketting directly to them.

Bart:

Appealing to his prankster nature; if the beach wasn't there, he wouldn't be able to have fun and play pranks on people.

Lisa:

Lisa is an 8 year old who loves animals and protecting the environment, so we'd appeal to her with cute animals.

She's also pretty self-righteous, so guilt-trip ads would work well on her.