Rationale

Our subject was advertising a beach clean-up. We used the contrast of a beach and cleaning supplies to create a rhetoric around juxtaposition, to make the viewer look again. Our look was family-friendly, clean and fun! Our call to action was “The ocean needs a scrub down!”, talking about cleaning the beach and making changes in day-to-day life to prevent waste going into our ocean. This is explained in our website and through or take-home reusable bags. We chose bags over the flyer to minimise waste used in this project. Our combination of illustration and photography draws in the viewer with eye-catching sea creatures and reinforces the real-world effects with real imagery and cleaning supplies.